Market Research & Planning
Our management team is 100% dedicated to making sure that your program is set up for the long term. We are not interested in coming in to quickly spike your sales only to have your program fail due to lack of planning and follow up.
Our entire program is built to give you the results you desire year in and year out. Our team will work with you to gain a clear understanding of your mission plan, your current and past strategies, your goals and most importantly how we can get everyone in your firm working as a team.
Once we understand your goals, we will help you formulate a plan that incorporates the Zuker marketing programs that best fit you. We understand that all funeral home operations and communities are not the same.
We have the resources to help you understand your community better than ever before and the support to implement the plan we agree upon. You are in control, our job is to make sure what we agree upon is implemented to your satisfaction.
Direct Mail
Community awareness is a big part of our program. Direct mail, if done properly can generate much awareness and increased sales.
Zuker Group handles all of your direct mail needs. We will help you customize messages that will address the competitive situation of your market.
All demographic studies, printing, mailing and lead tracking are handled through our office. We even enter the leads into the database for your counselor to ensure perfect follow up.
We have a great variety of proven pieces to choose from, or we will simply create whatever is needed to be successful.
Social Media Marketing & Management
Zuker Group has partnered with Evolve Pre-Need to provide your organization with professional social media management and digital marketing at deeply discounted rates.
Evolve Pre-Need is a full-service social media plan that removes the burden of day-to-day management of your social media accounts so you can focus on what you do best, serve families.
The Evolve Pre-Need team specializes in social media solutions tailored to the unique goals of firms in the death care industry. Whether you're looking to connect with your community, grow your audience, run a promotion, or generate targeted leads, our experienced marketing professionals are here to help you succeed online.
We’re dedicated to delivering excellent results and continually advancing our digital strategies to better serve the evolving needs of our clients.
Workshops
- Designed for small groups
- Invites are created from targeted groups within the database that have not yet committed
- Workshops are usually held at the funeral home
- They are highly interactive and a full arrangement is completed during the process
Senior Solutions Seminar Series
- These events are typically held at civic centers, senior centers, churches or restaurants
- A variety of speakers are coordinated to cover
- Medicaid
- Veterans Benefits
- Elder Care (Such as an attorney)
- Fitness
- Financial Planning
- And yes you guessed it—Pre-planning and Funding options
These events are low cost and can be organized to be entertaining, not just about funeral planning. People appreciate them and they are a great part of Community Awareness for your firm. Our team specializes in helping you organize these events, we do the invitations and help you present.
